Cannabis cotillion: Luxury cannabis brand Beboe debuts in S.F.
As canna-business strategist Elise McRoberts walked across an animal skin rug and into the living room of a Pacific Heights home for the recent San Francisco launch of Beboe, an upscale cannabis brand from Los Angeles, she assumed she would see the usual faces on the marijuana circuit — growers, dispensary owners and cannabis chefs.
Instead, the party was a cross-pollination of the worlds of high society, Silicon Valley, politics, fashion and design: industrial designer Yves Béhar, former Mayor Willie Brown, who carried decriminalization bills in the state assembly in the 1970s, philanthropists Katie and Todd Traina, boutique owner Emily Holt, salon-booking service founder Melody McCloskey, sustainable development designer Reed Woodson, venture capitalist Joshua Kauffman, yoga veteran Zander Gladish and social entrepreneur Gwendolyn Floyd, among others.
“I’m used to going to cannabis parties where I know everyone in the room,” McRoberts said, “but I only know one person here. It’s most stylish and fabulous setting for a pot party I’ve ever stepped into — the type of party I’ve always wanted.”
Clement Kwan (left) and Scott Campbell, co-founders of Beboe, a luxury cannabis brand, at a San Francisco launch party for their products on June 15, 2017.
That was just the way Beboe co-founders Clement Kwan and celebrity tattoo artist Scott Campbell had planned it. Kwan, a UC Davis grad who went on to work in luxury fashion (Dolce & Gabbana, Yoox), grew marijuana to pay his way through college. Campbell’s grandmother, Be Boe, fed his cancer-stricken mother pot brownies to assist with nausea during treatment.
Now that cannabis is recreationally legal in eight sta
tes and the District of Columbia, the two men see a niche for products that carry an air of respectability. Instead of sneaking out into a dark alley to smoke a dealer’s joint, Beboe clients inhale from a rose gold vaporizer pen or nibble pastilles (apple spice, 5 mg THC in each candy). The packaging, ornamented with line drawings by Campbell, shows an attention to detail that signifies “whoever made this is proud of it,” Campbell said. He also hopes the brand’s story — it was named after his grandmother and her compassionate act of baking — will instill customer trust.
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Shared from San Francisco Chronicle